Intensive Spirits Sensory Workshop

Intensive Spirits Sensory Workshop

FlavorActiV Sensory Trainers – Binod Maitin and Evelyne Canteranne will be facilitating the Intensive Spirits Sensory Workshop at Worldwide Distilled Spirits Conference (WDSC) in the Hilton Glasgow, on Monday the 29th May 2017.

The workshop will include basic spirit sensory training, common flavours in distilled spirits, developing best sensory practices and gaining hands on sensory skills.

More information can be found via our downloadable leaflet – Intensive Spirits Workshop. The workshop is limited to 15 participants and costs GBP 395 (or GBP 295 if attending WDSC).

You will be able to book and pay online or email us directy via:

New GMP Flavour Standards

FlavorActiV has recently introduced several new flavours as part of it’s beer reference standard range – Astringent, Yeasty, Cooked Vegetable, Rotten Vegetable and Methional.

Astringent provides a tightening or puckering mouthfeel, representative of tannins and polyphenols imparted by hops and malts.

Yeasty imparts a general yeast flavour into beer.

Cooked Vegetable is a boiled cauliflower flavour and is produced by yeast during fermentation.

Rotten Vegetable imparts a boiled cabbage or rotten vegetable flavour, normally created during brewing from the heating of grains.

Methional provides a mashed or peeled potato flavour and is an oxidization product.

You can find more information on these flavour on our website or you can contact your Global Sensory Manager.

Our introduction of GMP Flavour Standards – the highest quality produced reference flavour standards available – has allowed us to expand our flavour range significantly and we will be introducing more flavours shortly.

– The FlavorActiV Team

Credit Card and PayPal Online Purchasing Options

Credit Card and PayPal Online Purchasing Options

We are pleased to announce that our website now includes credit, debit and PayPal account purchasing options on our on-line ordering page for purchasing GMP Flavour Standards.

We accept the following cards:

  • Visa / Electron
  • Mastercard / Eurocard
  • Maestro
  • Amercian Express
  • Visa or Mastercard Debit / Bank Cards

When paying by card please select the Credit Card or PayPal Express Checkout option, you’ll be taken to a secure payment area to finish payment.

You can purchase GMP Flavour Standards here.


FlavorActiV Tasting Success

FlavorActiV Tasting Success
Business booms for sensory specialists FlavorActiV

FlavorActiV, the leading global provider of sensory training and tools, has quadrupled its customer base over recent months and has moved to a new head office in Thame, Oxfordshire to accommodate its expanding workforce.

A total of 2,500 breweries and other beverage production sites globally are now using FlavorActiV’s products and services. Much of the increase in sales has come from the soft drinks industry, where FlavorActiV has started to deliver sensory training for some of the leading companies.

The boom in business is a vindication of the major investment programme undertaken by FlavorActiV in 2012. The company introduced new software for its Taster Validation Scheme, redeveloped its flavour standards with a new supply partner, Quay Pharma, and launched a sensory assessment service.

FlavorActiV managing director Richard Boughton said, “Our success is based on investment and innovation. At a time when many companies, particularly in the brewing industry, have been tightening their belts, we looked for ways to develop the service and products we offer our customers.

“It’s an approach that has paid huge dividends. We became the first in the industry to put flavour standards into blister packs, while our new taster validation software has been widely praised by customers for easing the sensory tasting process for them.”

FlavorActiV’s investment was rewarded quickly with interest from the leading soft drinks producers, which complements the work in the brewing industry on which the company was founded. Almost all major brewers globally use FlavorActiV’s sensory training or tools.

Boughton said, “The principles of sensory taste panels are as applicable to soft drinks as to beer and our aim at FlavorActiV is the same – to ensure our customers’ beverages reach the market tasting exactly as they should taste, time after time and wherever in the world they’re produced.

“However, we have adapted our service with, for example, a number of new flavour standards formulated specifically for our soft drinks programmes.” He added, “One of the benefits of changing our supply of flavour standards is that we now have our own dedicated flavour centre. This allows us to continuously develop new products as we identify a need for them.” In addition to the flavours for soft drinks, FlavorActiV has launched five new beer flavour standards this year – Methional, Cooked Veg, Rotten Veg, Yeasty and Astringent – and has many more in development for the beer, beverage and wine markets.

New GMP flavour standards

Since the move in supply, all FlavorActiV’s flavour standards have been produced to Good Manufacturing Practice (GMP) pharmaceutical quality standards – a requirement demanded by an increasing number of brewers and beverage producers globally.

At the same time, flavour standards were moved into to blister packs, which offer a raft of benefits over the previous capsule and pot packaging formats, including greater ease of use, better product stability and reduced risk of contamination. Feedback from FlavorActiV customers has been universally positive.

David Burgess, Group Quality Director at Carlsberg Group, said, “We have been impressed with the quality that FlavorActiV’s GMP flavour standards are produced to and the ease of use of their blister packaging. In conjunction with this, the continuing improvements they have introduced to their Taster Validation System help Carlsberg to train and monitor its sensory panels professionally.”

FlavorActiV has also developed a handful of flavour standard kits targeted at the needs of the burgeoning craft brewing industry. The Craft Brewers’ Sensory Training Kit comes in three sizes to suit different brewing operations: the five-capsule pack is ideal for home brewers; the 10-capsule pack is aimed at enthusiast and smaller craft brewers; and the 20-capsule pack at larger operations. The 20-capsule kit is supplied with instructions on how to set up and manage a brewery tasting panel.

The new, purpose-built Thame office accommodates FlavorActiV’s Global Sensory Managers, marketing and logistics teams. Flavour standard production is based in Flintshire, where FlavorActiV has a sealed laboratory, production unit and laboratory quality control area with a team of dedicated technicians and an expert panel.

 The FlavorActiV team outside the  (l-r) Dale Smith – Supply Manager; Alexander Guzihev, Global Sensory Manager; Evelyne Canteranne, Global Sensory Manager; Javier Gomez-Lopez, Global Sensory Manager; Tina Tian – Global Sensory Manager; Ronald Nixdorf, Global Sensory Manager; Rachael Weait, Shipping Co-Ordinator; Boris Gadzov, Director of Global Sensory Management; Sally Pullen, Business Support Co-Ordinator; Richard Boughton, Managing Director; Marie Pohler – Global Sensory Manager

34th European Brewing Convention

Some of FlavorActiV’s team will be attending the 34th European Brewing Convention (EBC 2013) on the 26th – 30th of May 2013. Richard Boughton and Boris Gadzov will be in attendance. The conference will take place in Luxembourg this year.

Boris Gadzov will be presenting FlavorActiV’s poster “Development and Validation of An Assay Method for Volatile Compounds in GMP Beer Flavour Standards” at the conference, be sure to speak with him about if you’re there.

If you would like a copy of the EBC Presentation it is available on request, please get in contact with us and we will send you an electronic copy.

GMP Flavour Standard Ordering Page

GMP Flavour Standard Ordering Page

Our GMP Flavour Standards now have an improved online ordering page. Designed to offer you the full range of our exclusive pharmaceutical quality produced flavour standards that include options for purchasing based on the beverage you normally tasting. Each of our flavours are produced to GMP Pharmaceutical grade quality control systems in blister packs for ease of use and improved stability – only FlavorActiV provide these products.

With options for Beer Flavour Standards, Soft Drink Flavour Standards, Water Flavour Standards and our new Craft Brewing Kits you can easily select and purchase any products you like via our website.

Very soon we’ll be implementing PayPal purchasing options to make the process even more streamlined including credit and debit card payments or PayPal account purchases.

If you need any help or assistance with the on-line ordering page please get in contact with us or speak to your Global Sensory Manager.

– The FlavorActiV Team

ASBC Meeting 2013

Director of Global Sensory Management Dr Boris Gadzov, will be attending the American Society of Brewing Chemists Annual Meeting from the 19th to 22nd of May. The meeting this year will be taking place in Tucson,Arizona, US.

Boris will be presenting “Combining and Aligning Analytical Evaluation Improvements with Sensory in Global Beverages” to the attendees on the 19th of May. This presentation relates to the use of bringing together existing sensory and analytical evaluation methods for pharmacetical quality flavour standards.

If you would like to speak to Boris before or after the meeting please get in contact with us.

FlavorActiV Judges International Cider Challenge 2013

FlavorActiV Judges International Cider Challenge 2013

Global Sensory Manager Evelyne Canterranne will be one of the judges for the International Cider Awards 2013.

There will be around 150 different ciders to judge this year and they will require some sensory evaluation in addition to reviewing the design and packaging.

The International cider awards will take place in London on Friday the 3rd of May 2013.

FlavorActiV’s flavour standards can also be used in ciders along with other beverage types, not just in beers.


Evelyne Canterranne judges African Beer Awards

Evelyne Canterranne attended the 1st African Beer Awards earlier this month as a judge. The Beer Awards were held in Ghana, Africa and over 50 beers were entered from a wide spread of breweries across the continent.

If you would like more information about the Awards please contact Evelyne at


Can you taste?

Richard Boughton and Marie Pohler are attending this year’s US Craft Brewers Conference. Richard and Marie will be speaking about the importance of  sensory evaluations in producing quality beers. They will be speaking in Wednesday 27th at 11am and Thursday 28th at 1.30pm during the BFBi surgery session. If you have any questions about our new Craft Brewers’ Sensory Kits or about the presentation please contact Marie or pay them a visit during the conference at stand No. 9041.