FlavorActiV and Fifth Sense launch pioneering taste loss study

FlavorActiV and Fifth Sense launch pioneering taste loss study

FlavorActiV and Fifth Sense have begun a pioneering study to test the abilities of taste and smell disorder sufferers in detecting the basic tastes (salt, sweet, sour, bitter, umami) in varying concentrations, and to determine if regular tasting can improve detection levels.

The volunteers, most of whom are Fifth Sense members but including people from the Netherlands and Australia, will be given four rounds of blind samples and asked to identify which flavour is present. The results will be fed into FlavorActiV’s Taster Validation Scheme, where they will be analysed after each round by in-house sensory experts, who will then advise each participant to alter the concentration levels accordingly. It is hoped that volunteers will have improved, or categorically ruled out, their ability to detect the tastes as a result of this study.

The findings will aid the development of a take home Taste Kit for self-diagnosis and training, and a Taste Loss Scale to accurately determine level of taste loss. This will provide members with essential information to understand their own limitations and possibly discover previously unknown tasting abilities, an important step in developing skills and confidence.

In addition, FlavorActiV is exploring ways to utilise the wealth of data in its Taster Validation Scheme, which assess tens of thousands of professional tasters globally, to learn flavour trends and taster abilities globally. This information will be used to support and inform Fifth Sense’s own research activities.

An estimated 1 in 20 people suffer from some a smell or taste disorder and the ramifications for the people involved, and the global beverage industry as a whole, are significant – not least because some of their own tasters may be anosmic to certain flavours.

The findings from this study will be released in the Summer of 2016. Please contact Liam Singleton for more details.

Notes for Editors

  • More details of the FlavorActiV-Fifth Sense partnership can be found here: http://www.flavoractiv.com/about/fifth-sense/
  • FlavorActiV works with 9 out of 10 of the world’s largest beverage companies, delivering training in more than 20 languages.
  • FlavorActiV currently supports more than 40,000 sensory participants worldwide through its unique Taster Validation Scheme.
  • FlavorActiV specializes in taster trainer management, and is working across the beer, wine, soft drinks, spirits, coffee, olive oil, water, juices, dairy and cocoa sectors. Currently there are 125 flavours and products across the portfolio, and this is expanding all the time.

The Calibrating Coffee Sensory Plan: A new approach to coffee quality management

The Calibrating Coffee Sensory Plan: A new approach to coffee quality management

FlavorActiV Ltd, Coffee Enterprises and Square Mile Coffee partner to launch innovative sensory calibration program to raise global standards for coffee professionals

FlavorActiV Ltd., a global leader of beverage sensory and quality management solutions, and Coffee Enterprises, a distinguished coffee industry consulting and education consortium, have partnered to develop an innovative coffee sensory calibration program to address the challenges with inconsistent sensory evaluation and quality control testing for coffee. Top UK roaster Square Mile Coffee has also partnered with and contributed to the development of the program that has been designed to support coffee professionals around the world.

“FlavorActiV has developed industry leading technology and a strong history of success in training sensory professionals for quality control,” states Dan Cox, President of Coffee Enterprises. “With FlavorActiV’s wealth of experience with other arenas of beverages, the development of the coffee sensory calibration tools will be essential for roasters, traders, baristas, and producers around the world for improved quality control and education, not only for the premium and specialty coffee markets, but for all levels of coffee quality.”

When coffee sensory staffs are trained around the world, there is a huge variation across the industry. At each stage of the farm-to-cup process there are different values, practices and terminology associated with tasting and quality checking, and limited on-site training and comprehensive analysis. Dr. Javier Gómez López, Head of Coffee Sensory at FlavorActiV, said; “For quality control and sensory professionals, being able to correctly detect, identify and name faults without the inconvenience of waiting for faulty coffee to appear reduces the risk of undesirable (and brand-damaging) coffee reaching the consumer.”

The Calibrating Coffee Sensory Plan will officially launch at the November 2015 Café Show in Korea through a number of business seminars, presented on behalf of the trilateral partnership by Square Mile Coffee’s Head Roaster and UK Brewers Cup Champion, Sang Ho Park.

The comprehensive program consists of three components which will be made available in early 2016 as individual or bundled products:

  • Taster Training: On-site technical sensory panel training to improve sensory analysis and increase brand quality through sensory science protocols and industry best practices, conducted by Global Sensory Managers and coffee industry professionals.
  • Coffee Defect Taste Kits: Pharmaceutical quality GMP capsules of powdered-flavor standards, held in blister packaging, used to spike coffee for taste identification. Developed in collaboration between FlavorActiV, Coffee Enterprises and Square Mile Coffee Roasters.
  • Taster Calibration: Self-directed online validation series using anonymous coffee defect kits and powerful analytical software to test proficiencies. Blind samples are sent to test individual and panel tasting abilities and thereby direct future training in the most cost/time efficient manner.

All partners will be introducing the technical taste panel training and management products at coffee industry events throughout 2016. Developed with coffee professionals in mind, the Calibrating Coffee Sensory Plan is an innovative new approach to coffee quality management.

For more information, contact our Head of Coffee Sensory, Dr Javier Gomez Lopez, coffee@flavoractiv.com or visit www.flavoractiv.com/drinks/coffee


About Coffee Enterprises: Coffee Enterprises is a professional coffee consulting group located in Burlington, Vermont who have decades of manufacturing, quality control, sourcing, product development, and marketing experience. Coffee Enterprises has the expertise to enhance the quality of your coffee products, services, and programs to improve the overall strength of your coffee business. For more information about Coffee Enterprises, please visit www.coffeeenterprises.com

About Square Mile Coffee: Square Mile Coffee Roasters is a multi-award winning coffee roasting company based in London. We are currently focused on wholesaling our coffee and to supply and support businesses that wish to serve the best coffee they can. We want to make London famous for good coffee. We’re working to build a London coffee culture and do our best to contribute to the global scene. For more information about Square Mile Coffee, please visit www.shop.squaremilecoffee.com

Join FlavorActiV at BrauBeviale 2015

Join FlavorActiV at BrauBeviale 2015

Sensory specialistsFlavorActiV will be attending and exhibiting at BrauBeviale 2015. As one of the leading industry events, Brau attracts leading figures and companies from the global beverage community, many of whom are FlavorActiV friends and partners.

FlavorActiV will be sharing a platform with German partner HW Brauereiservice. Throughout the 3-day event, FlavorActiV will deliver a number of demonstration tasting sessions and showcase their advanced sensory training and tools, as well as an ever-expanding portfolio of sensory products and new GMP Flavour Standards.

CEO Richard Boughton and Global Sensory Manager drs Ronald Nixdorf will be in attendance, meeting with old and new partners. To arrange a meeting, please find contact details below.

More than 37,000 trade visitors from 128 countries visited Brau in 2014. More information for visitors can be found here: https://www.braubeviale.de/en/visitors/

Meet the team

If you wish to meet at Brau, please contact ronald.nixdorf@flavoractiv.com

Event details

Welcome to FlavorActiV’s New Website

Welcome to FlavorActiV’s New Website

Welcome to FlavorActiV’s new look website, please take your time to look around the site. We’ll be updating this new look website on a regular basis and providing you with information and advice about tasting, running taste panels, industry news and providing some resources and information to help you in the tasting room.

Please feel free to send any comments about the website, or if you have any problems with it addressed to marketing@flavoractiv.com

We’ll be gradually introducing more content on to the site over the next few days, we’ll post information here on the front page and for those of you following us on Twitter you’ll see our Tweets.

We’ll also be creating other language versions of our website over the next year.

Craft Brewers Conference – San Francisco 2011

The Craft Brewers Conference is to be held in San Francisco this year on the 23rd to the 25th of March 2011. The CBC will showcase different American Craft Brewers from the Area while providing a background of education within brewing.

Our Taster Management Adviser, Marie Pohler, will be attending this year and will be happy to meet with anyone who wants to discuss our products or would simply like to chat.