FlavorActiV honoured at EBC for Queen’s Award Achievement

FlavorActiV honoured at EBC for Queen’s Award Achievement

Brewing Industry Toasts Success of Taster Management Specialists

An award ceremony at the European Brewery Convention (EBC) Congress in Glasgow has marked the unique achievement of FlavorActiV in winning its third Queen’s Award for Enterprise.

Richard Boughton, FlavorActiV managing director with Councillor Bob Winter, Lord Provost of the City of Glasgow, who presented the company’s Queen’s Award

With 700 delegates from across the world attending the Congress, the Lord Provost of the City of Glasgow, Councillor Bob Winter, formally presented FlavorActiV’s managing director, Richard Boughton with the Queen’s Award for International Trade. Councillor Winter, acting in his capacity as the Queen’s representative, praised the company’s success for achieving their 3rd Queens Award and was honoured to present it.

A British company specialising in the training and management of beverage tasters, FlavorActiV won the Queen’s Award in the International Trade category in April. The honour is the company’s third Queen’s Award since 2005, an achievement believed to be unequalled in the brewing arena.

Boughton said: “Winning Britain’s most coveted business prize is fantastic for us but our thanks must go to our international team of Taster Management Advisers who make it happen.”

As part of the EBC Congress programme, Diageo and FlavorActiV made a joint poster presentation setting out the work the two businesses have undertaken to establish a global best practice approach to sensory evaluation across the Diageo beer supply network.

Ensuring that beverage flavour and quality is consistent, and that the taste fully meets customer expectations, is a major challenge in supplying the global market. Accurate sensory evaluation, such as assessing key characteristics of appearance, aroma and taste in beer, is essential to achieving highest quality and consistency.

Founded in 1996, Oxfordshire-based FlavorActiV has developed a range of tools to deliver Taster Management programmes in beverage producers. These range from on-site taster training tailored to the production processes of global customers to online advice which can enable a small craft brewery to quickly diagnose and address quality issues.

The company received its first Queen’s Award for Enterprise in 2005, also in the International Trade category.  In 2007, FlavorActiV won a Queen’s Award in the Innovation category. This award recognised the company’s Taster Validation Scheme, which allows professional tasters to monitor and improve their performance.